Beachdown Festival

2008 saw the first and last Beachdown Festival. Set in the Sussex Downs and overlooking the sea just outside of Brighton. A festival with a huge amount of promise, but without the muscle to ride out the economic down-turn. Shame.

In early 2008 we were approached by the organisers to devise two identities, one for the company and one for the 2008 festival itself. Both identities needed to reflect the diverse music policy, the boutique nature of the event as well as the organic food and drink policy.

We devised a simple pictorial marque that when used together with the name, would make itself clear. However, the one thing that you could not guarantee for a festival in the UK during August was sunny weather. Determined to look beyond that we decided to embrace the sun as the visual connector between the company identity and yearly campaigns (it became a symbol of aspiration rather than promise).