Gaynor Russell

As the daughter of a dress designer, Gaynor Russell, has always been inspired by clothes and design. Understanding the importance that self image has on one’s confidence is at the core of Gaynor’s role as a professional stylist and image consultant.

But how do you convince someone to pay for a days shopping with a professional stylist? We needed to create an identity that conveyed Gaynor’s charm and confidence as a luxury brand – a brand that people trusted and felt compelled to commission.

• Illustration: StudioMakgill