Retrospecs

Robert Roope setup retrospecs.co.uk to be an online outlet for the sale of a large private collection of vintage eyewear. This collection has been gathered from all over Europe over the last 30 years.

Retrospecs is an authentic company that is defined by the originality of the products that they sell. We needed to create an eye catching mark that conveyed both the modern and historical values of the brand. A brand who on one hand deals almost entirely in a retro product range, but on the other has set up shop only on the internet.

The holding shape we created has obvious references to American 50s and 60s logos, but a strong colour palette and contemporary type styling brings the look and feel up to date.

A marque was created for small labeling opportunities – ie for the arms of glasses.