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Following an in-depth review of the rapidly changing professional photography market, our 2018 campaign for G.F Smith Photographic has taken the brand in a new direction.

With a pared-back aesthetic that focuses much more on the quality of materials and production, the new catalogue is both a functional tool and a source of inspirations.

To complement the catalogue, we have designed a series of swatch books. This collection is a much harder working solution that gives their customers significantly more clarity on G.F Smith Photographic’s offering.