Alpine Research is a website setup for the free ski community to help users source the best and most suitable equipment available to them. Powered by a devoted group of users through reviews and recommendations, the website is set to become the most trusted source of information within this sport.
We worked on all aspects of the brand (from naming right through to the user interface) alongside Systemantics, the creators of the project. The identity is designed to handle lots of technical information. To act as a counterpoint to what could end up being a very dry identity, we incorporated large blocks of text written in a simple and human way. These blocks of text also form a large part of the site's navigation.
The site is in public beta – we’ll post more news soon.