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amBX

amBX is a new technology developed by Philips. amBX – short for ambient experiences – delivers full sensory surround entertainment (wind, light and vibration) and is largely used for gaming peripherals.

The identity had to convey the concept of the individual devices communicating with each other as well as having a logo that could be reproduced at very small sizes on these devices.

A full suite of logos was created for different applications as well as an accompanying brand guidelines.