Back to thumbnails

GPC Visa Annual Report 2005

The GPC Visa (Government Procurement Card) is one of the most successful government purchasing card programmes in the world.

The problem is that GPC Visa’s business is a complex one, but working closely with the client we devised a systematic approach to ordering the content. We made features from key facts that helped the themes of the document to be easily understood. We also created a range of bold information graphics to communicate some of the more complex statistical data.

But the document needed to be picked up and read – it needed to have some personality. So we introduced a selection of black and white abstract images by Lee Funnell just to keep things friendly.