Beautifully Simple is an exhibition of ten extraordinary designs, each of which is the embodiment of a design philosophy that governs everything we think, believe and do: the art of the beautifully simple.

Not to be confused with minimalism or with notions of beauty, the beautifully simple is the design that is the sublime articulation of the most stringent of briefs. It ignores everything that comes before and is precedent to nothing. It’s stripped of the unnecessary. It’s the design that could not be any other way. It’s absolutely essential. It’s simplicity itself.

Beautifully Simple was on display at Ground Floor Space gallery in Bermondsey, London during October 2018