It’s Nice That, the internationally renowned and hugely subscribed creative publishers collaborated with us to design their 2014 Annual.

It’s Nice That stand for something all too rare in today’s media landscape – total unbridled optimism.

In order to capture this spirit in the book, we elevated their already upbeat tone to a new level. Ooh It’s Nice That, Super Nice Exhibitions, Proper Nice Magazines, Mega Nice Graduates. This crude voice was then offset with a look and feel that turned the whopping 304 page tome into something that happily graces the book shelves of their design savvy audience.

To give the book even more individuality, each one
had one of 50 postcards attached to the front.

The 2014 It’s Nice That Annual was awarded
a D&AD pencil for its design.